In recent years, there has been a trend in the business world to create fictional figures as the face of a company. These figureheads are often used in marketing campaigns and advertisements to appeal to consumers. However, not all company figureheads are real people. In this article, we will explore which of these company figureheads is not a real person.
History of Company Figureheads
The use of company figureheads dates back to the 19th century when businesses started using fictional characters to promote their products. The most famous example is the Quaker Oats man, who has been the face of the company for over a century. Other notable examples include Mr. Peanut for Planters Peanuts and the Pillsbury Doughboy.
The Rise of Digital Figureheads
With the rise of digital marketing, companies have started to create digital figureheads. These figures are often created using computer-generated images and are used in advertisements and social media campaigns. One of the most famous digital figureheads is Lil Miquela, who has over 3 million followers on Instagram.
The Controversy Surrounding Digital Figureheads
While digital figureheads can be effective in marketing, there is also controversy surrounding their use. Some critics argue that these figures are not authentic and can be misleading to consumers. Others argue that the use of digital figureheads is a form of deception and can be harmful to society.
The Real vs. Fake Debate
One of the biggest debates surrounding company figureheads is the use of real vs. fake people. Some companies prefer to use real people as their figureheads, while others prefer to use fictional characters or digital figures. The debate over which is better is ongoing, with both sides making valid arguments.
So, which of these company figureheads is not a real person? The answer is Tony the Tiger. While Tony the Tiger is a well-known figurehead for Kellogg’s Frosted Flakes, he is not a real person. Tony was created by Leo Burnett in 1951 and has been the face of Frosted Flakes ever since.
In conclusion, the use of company figureheads is a common practice in the business world. While some figureheads are real people, others are fictional characters or digital figures. While the debate over which is better is ongoing, the most important thing is to be transparent with consumers. As long as companies are upfront about the use of figureheads, there should be no harm in using them to promote products.